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Register at seller-us.tiktok.com, verify your identity, list products with lifestyle images, set competitive pricing with 2.5-4x markup, and open products to TikTok's affiliate program so creators promote them for you. Start with Video Shopping Ads at $50/day and post 2-3 product videos daily.
TikTok Shop crossed $30B in GMV in 2025. Set affiliate commissions at 15-25% to attract creators. Send free samples to micro-influencers. Go live 3-5x per week for livestream sales. Maintain order defect rate below 2% and respond to messages within 24 hours to keep your shop score high.
TikTok Shop is the fastest-growing social commerce platform in the world. Learn how to set up your store, list products, recruit affiliates, and run ads that turn short-form video into real revenue.
Global GMV 2025
Platform Fee
Affiliate Rate
Weekly Livestreams
TikTok Shop is just one channel. Learn how to build a multi-platform ecommerce business with our comprehensive guide to online selling.
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Step-by-step guide to setting up an affiliate program for your digital products.
Read Article →GUIDEBuild a storefront that can capture repeat buyers.
Read Article →GUIDELearn how to start an e-commerce business without holding inventory.
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TikTok Shop charges a 5% platform fee on each sale. You should price products at 2.5-4x your landed cost to cover the platform fee and affiliate commissions (typically 15-25%). There is no monthly subscription fee. Payouts are deposited every 15 days to your connected bank account.
Open your products to the TikTok Affiliate Program and set commission rates at 15-25% to attract creators. Send free samples to 20-50 micro-influencers with 10K-100K followers for honest reviews. Create Targeted Plans to invite specific high-performing creators. Provide talking points rather than scripts since authentic content converts 3x better than scripted.
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