TECHNICAL SEO CHECKLIST: 30 ITEMS TO AUDIT YOUR WEBSITE
Great content means nothing if search engines cannot crawl, index, and understand your site. Technical SEO is the foundation that makes everything else work. Without it, you are building on sand.
Use this 30-item checklist to audit your website and fix technical issues that are costing you rankings. Each item includes what to check and why it matters.
Crawlability & Indexing
Submit XML sitemap to Google Search Console and Bing Webmaster Tools
Verify robots.txt is not blocking important pages or resources
Check for noindex tags on pages that should be indexed
Fix orphan pages with no internal links pointing to them
Resolve redirect chains (max 1 redirect hop per URL)
Ensure canonical tags point to the correct preferred URL version
Site Speed & Performance
Achieve Largest Contentful Paint (LCP) under 2.5 seconds
Keep Cumulative Layout Shift (CLS) below 0.1
Maintain First Input Delay (FID) under 100 milliseconds
Compress and serve images in WebP or AVIF format
Enable browser caching with proper cache headers
Minify CSS, JavaScript, and HTML files
Mobile Optimization
Pass Google Mobile-Friendly Test for all key pages
Use responsive design with proper viewport meta tag
Ensure tap targets are at least 48x48 pixels with spacing
Verify text is readable without zooming (16px minimum font size)
Test mobile page speed separately from desktop
Check that mobile menus and navigation work properly
Structured Data & Schema
Add Organization schema to homepage with logo and contact info
Implement BreadcrumbList schema on all pages
Add Article or BlogPosting schema to content pages
Include FAQ schema where applicable for rich snippets
Validate all structured data in Google Rich Results Test
Add Product schema with reviews and pricing for e-commerce pages
Security & Technical Health
Enforce HTTPS across all pages with valid SSL certificate
Set up proper HSTS headers for security
Fix all 404 errors and set up custom 404 page
Monitor Core Web Vitals in Search Console monthly
Set up proper hreflang tags for multilingual content
Implement proper pagination with rel next/prev or infinite scroll
FIX YOUR TECHNICAL SEO TODAY
Download our printable checklist and start auditing your website right now.
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